Although user safety hasn’t got a direct connection with SEO, it is a vital factor for the website user experience. It is but obvious that if a visitor does not feel secure post visiting a particular webpage, it is very likely that they would leave it instantly. On the other side, if they come across a “Not Secure” warning flashing, they might not go ahead and visit your page. This would lead to higher bounce rates which in turn could affect the ranking of that particular page in the organic search listing.
After all, Google strives to offer its users with a browsing experience that is safe and secure. Therefore, those who deploy HTTPS could experience a minor SEO boost. As per Google, HTTPS “helps prevent intruders from tampering with the communications between your websites and your users’ browsers.” So, it is vital that the HTTPS protocol is enabled for your site.
It also becomes very important to assure the users of your website that their data will be protected till the time they are on it.
In short, with each passing day, there happen to be new security measures that can be deployed.
Career aspirants should look for those Digital Marketing courses in Mumbai or other cities, whose curriculum goes in sync with the latest trends.
Source : https://digitaltrainee.com/knowledge/5-important-not-to-miss-2020-seo-trends/
