Are bad leads still delivered to miss the mark when you perform time-invasive demand programs and campaigns that are quite expensive?
Accepting the marginal leads is all a reality as the demand marketers are under great pressure that can hit the KPIs and targets that are often within the tight time frames. A huge majority of the leads are also generated through the paid media programs including the content syndication and social media, and those that are generated through the third party
Source : https://digitallion.in/how-bad-leads-can-affect-your-business-the-importance-of-lead-generation/
